A Moda Lab Group product

The operating system for fashion brands

Sales, stock, wholesale, production and billing usually live in different systems. Moda Lab Flow puts them in one place — designed around how apparel brands actually work, not around generic business processes.

Modular — activate only what you need Live in days, not months Your data stays yours
9
Modules
1
Source of truth
2-way
WooCommerce sync
Web
Any device, no install
The problem

Growing brands don't outgrow their spreadsheets. They drown in them.

Sales, stock, billing and production end up in different systems. The result is slow updates, missed information, and decisions made on incomplete data.

Disconnected tools

Information lives in different places, making every decision slower than it should be.

Costly mistakes

Manual processes increase stock errors, missed orders and production delays.

Repeated manual work

Teams spend hours re-entering the same information across multiple systems.

No clear overview

It's hard to know what's selling, what's in stock and what needs attention today.

Modules

One platform. Nine modules. You choose which ones switch on.

Every module is a feature flag. Start with the two that hurt most, add the rest when you're ready — without migrating, re-training or re-buying.

01

Retail

Point-of-sale and retail orders, customer records, pop-up and trunk-show events, locations and price zones — the whole retail side in one place.

02

Wholesale

Buyer price lists, tiered and per-account pricing, and wholesale orders that stay in sync with your B2B storefront.

03

WooCommerce

Online orders imported automatically and wholesale orders synced both ways, so nothing from the shop gets re-keyed by hand. Each online sale takes its stock once; a cancelled or refunded order gives it back.

04

Product development

Collections, styles, materials, colourways and sizes — with a structured SKU builder so every variant is coded consistently from day one, and a landed cost per variant in dollars, with the original currency and exchange rate kept alongside. Every variant names its supplier from one shared list, and your product team can import new lines — sizes included — without waiting on an admin.

05

Warehousing

Stock by named location — warehouses, showrooms, stores, even virtual pools — each with its own code and city, so every count is tied to a real place. Every sale, count and adjustment is a movement in a ledger that is never overwritten, so any number can be traced back to what changed it. Samples, press pieces, gifting and loans leave stock as their own kind of movement: a loan stays yours, shown as out on loan, until it comes back or is written off, with its own report by reason, units and cost, kept out of your sales figures.

06

Production

Production requests to suppliers, progress updates, supplier work logs and employee records — so you always know what's being made and by whom. When the order behind an automatic request is cancelled, the request is withdrawn too. Each production lot keeps its own unit cost, carried onto every movement of its stock.

07

Reporting

Sales reports by channel, product, location and period — exportable, and always drawn from the same data the team works in.

08

Accounting

Your invoices and payment history on one screen, visible to whoever you choose, and paid online with PayPal. Every invoice shows its breakdown — modules, seats and last month's changes — and a missed month shows up first, with its own pay button. Always on, for every customer.

Roadmap

Distribution

Order fulfilment, picking and shipping. In development — tell us how you ship and it shapes what we build.

Built for the whole team

Everyone sees exactly what they should. Nothing more.

Access is granted per module, per person — with a read-only or full-edit level and a scope that can be limited to a person's own records.

Founder / Admin

Full visibility across the business

Your team and what each person can access, locations, costs and performance in one workspace — and your invoices, paid online in a couple of clicks.

Operations

Keep everything under control

Inventory, stock movements, supplier activity, reports and daily tasks — without chasing updates across files and chat threads.

Sales

Sell faster from every channel

Create orders, manage clients, run events, apply discounts — and see stock update the moment the sale is closed.

Supplier

Move production forward

Follow production requests, update progress and show the team what needs to be made, delivered or reviewed next.

Read-only is never a dead end

When someone can see a record but not edit it, they can raise a change request instead of sending a message that gets lost. An administrator reviews it, approves it, and the change is applied with a trail of who asked and who signed off. Control without bottlenecks.

Integrations

Your webshop and your back office stop disagreeing.

Moda Lab Flow connects directly to WooCommerce. Retail orders flow in automatically. Wholesale orders sync in both directions — so your back office and your storefront stop keeping separate books.

Retail orders — one way in

Every online order lands as a sale, line by line, with payment status and payment method mapped automatically — even when the shop only sends the parent product code. Stock is taken once, however many times the shop resends the order, and a cancelled or refunded order gives it back and drops out of your revenue.

Wholesale — two way

B2B orders sync both ways, matched on SKU, so buyers and your team are never looking at different numbers. A status you set stays set — it doesn't bounce back from the shop.

Stock — checked before it's pushed

A reconciliation screen sets your warehouse beside the shop, SKU by SKU, and flags what could oversell. Pushing stock to the shop is switched on once the two agree — never before.

Payments built in

PayPal and Fygaro are supported out of the box; card, transfer, cash and e-commerce payments are all recorded the same way.

Open API

Signed webhooks and API tokens mean the platform can talk to the rest of your stack when you need it to.

SKU Builder

Structured, not improvised

BRAND-CAT-SUB-MAT-STY-LINE-VAR
BrandPrefix
CategoryOuterwear
SubcategoryCoat
MaterialWool
StyleLong
LineFW26
VariantColour / size
ResultOne code, everywhere

The same SKU identifies the product in your catalogue, your warehouse, your webshop and your invoices. That single fact is what makes stock counts trustworthy.

Trust

Your data belongs to you. In writing.

We build software for fashion brands, and we don't trade in their data. Ever.

Your own database

Your own installation and your own database — never shared with another customer, by design rather than by filter. Exportable whenever you ask.

Permission by design

Access is granted per module with read or full rights, and can be scoped so a person only sees their own records. Admins can only hand out rights that are theirs to give.

Approval trail

Change requests record who asked and who approved, so sensitive edits are never anonymous.

Signed integrations

Every webhook is cryptographically verified. No unauthenticated endpoint touches your records.

European hosting

Hosted in the EU with daily backups and a tested restore path — not a promise, a procedure.

No lock-in tricks

If you leave, you leave with your data in an open format. We'd rather earn the renewal.

Getting started

Operational in days, not quarters.

01

Demo

A 30-minute call on your workflow, not a generic slide deck. We tell you honestly if it's a fit.

02

Import

We bring in your products, SKUs, clients and stock from the spreadsheets you already keep.

03

Activate

Switch on the modules you need, connect your webshop, and set who can see and change what.

04

Run

Your team works in one place. New modules and features arrive without a migration project.

FAQ

Questions we get asked

How long does it take to get Moda Lab Flow running?

Most teams are operational within days, not months. Setup time depends on which modules you activate first and how much existing data needs to migrate. Book a demo for a timeline specific to your business.

What happens to our existing spreadsheets and client lists?

They come with you. Products, variants, clients, price lists and stock levels are imported during setup — we do the mapping so your team doesn't retype anything. Your spreadsheets stay in your hands; they simply stop being the system of record.

Can we start with just one or two modules?

Yes — that's how most brands begin. Each module is a switch. Start where the pain is, usually retail or product development, and turn on the rest when the team is ready. Nothing is re-implemented when you expand.

Does it work with our WooCommerce shop?

Directly. Retail orders import automatically and wholesale orders sync both ways. Products are matched on SKU — and when the shop sends only the parent product code, the size is worked out from the rest of the line — so the connection is only as good as your product coding, which is exactly why the SKU builder exists. Before your stock is ever pushed to the shop, a reconciliation screen compares the two SKU by SKU, so the shop only starts showing your numbers once you've agreed they're right.

How does it work as our team grows?

Add people, grant them the modules they need, and set whether they can view or edit. There's no separate licence negotiation for a new sales assistant or a seasonal supplier. We'll walk you through how commercial terms work on the demo call.

What if we need something the platform doesn't do yet?

Tell us. Moda Lab Flow is actively developed and shaped by the brands using it — several current features started as a customer request. If something is genuinely specific to you, we'll be straight about whether it belongs in the product or in a custom extension.

Is our business data secure and private?

Your data sits in your own database, hosted in the EU, backed up daily. Access is controlled per module and per person, integrations are cryptographically signed, and sensitive changes leave an approval trail. We never sell, share or train on your data — and you can export all of it at any time.

Do we need to install anything?

No. Moda Lab Flow runs in the browser on laptops, tablets and phones — including on the shop floor and at trade shows. Updates arrive automatically; there is nothing for your team to maintain.

See it running on your own numbers.

Book a 30-minute demo and we'll walk through your actual workflow — collections, channels, stock, production. No slide deck, no obligation.

Prefer to write first? info@modalabflow.com